Backrooms
Hola - Hello - Bonjour - Ciao - Guten Tag - Olá. Do we have what it takes to create the new generation of companies.
Creating a(any) company is hard, creating a product is even harder, selling it, don’t get me started. But for us, the real challenge lately was not that, but learning how to simplify a very complex concept like EvryThink, into very simple terms that can be taken and digested by people that might not have your same insights, that’s even harder.
In our case, this is how we summarize it all.
We are building the first finance super app for freelancers, founders and SMEs powered by Ai. We live in the intersection between fintech, finance tools, and Agentic Ai for finance
Visiting Portugal:
We spend a lot of time talking about the future of evrythink.com and all those details with Ramon (my co-founder) a few weeks back in Lisbon.
We were present in Portugal, because of WebSummit. There we got the chance to present to a big(ish) audience, and we talked to literally hundreds of people a few times.
That part, was not not fun. As a neurodiverse person, this about of human interaction drained all my energy for the week. But hey! totally worth it.
We want to help freelancers, entrepreneurs and founders to make “that shit” finance easy. There’s no reason why it has to be so complex, so daunting and boring.
Imagine we are like a bag of Legos, you can use it as you want. And build what you want for your business. If you want to build a tree, go for it, or maybe the Death Star, go for it.
Our first module financial planning is out, so you can plan any business.
A lot more features created specifically for freelancers will be released in the upcoming months as we expand the teams. This will not only help entrepreneurs, founders and freelancers to save money, but have clarity on their business
On top of that we made our super app available in 8 different languages from day one, English, Spanish (both ES and Latam), Portuguese (both PT and Brazil), Polish, German, Italian, and French. Just select your language under settings.
But building this baby it’s not easy, it has a lot of challenges, many moving parts, many features. We will be rolling our Ai features very soon, that will transform the way you talk to your new Super App.
Roadmap Diaries:
I’m starting a new “series” or attempt to a series on my YouTube. I’m trying to make a diary of how we build EvryThink, as raw as possible. No magic formulas, no Braveheart speeches, a bit cringe from time to time. But transparent.
A few weeks ago I took a break and visited our new flexible office space in the heart of Amsterdam. What’s more fun for me besides getting lost again (like in 2021 the last time I visited ) was to find the quiet space.
And obviously I made a video about it.
Creating a company, a software company is full of challenges, and most of the time they have nothing to do with the tech, or the vision or anything like that. Most of the time we spend is around education.
This is not my first startup, probably not my last.
About Opinions:
As a young startup in a very old segment (financial tools) we are constantly under fire with 100 questions around the same topics, which is fine. This is not applicable to us, but anyone trying to start something no matter the scale.
But we do our very best to shine a light.
For example:
We are told that our market is full of competitors. When in reality it's very segmented, with a few big players here and there, but most of them are running tech that’s 25yrs old, outdated.
Competition is the best signal, because market(s) with competition are healthy markets, especially one like ours with a projected $1T for 2029. And we saw amazing companies like Deel, Remote.com, Oyster, Rippling and so many others taking on the payroll side, that was overdue.
Concerns about being a SaaS B2B because of high CAC and low ACVs. When in reality is the other way around. Yes, selling B2B is complicated, but not rocket science. Big sales teams? we are not going to hire Chandler Bing.
Challenges with our model, as B2B in general. When our model is hybrid, product-led and we won’t rely on outdated strategies. Especially for anything but enterprise.
And it will be the same no matter what you do.
Why I’m sharing this? The reality of every analysis is based on data points and predicted models. In other words, educated guess. Therefore the model has to be constantly updated, same as any operating system.
If you face similar problems if you are building something big or small, if there’s any way we can help, let us know below.
At the end of the day most will just share their opinions, based on our life experiences, wins, fails, models or templates.
Ai will change that very soon, and we want to be at the frontier of finance tools for the everyday freelancer, entrepreneurs and founder.
Disclaimer: The information provided here is for general informational purposes only and is not intended as financial advice. Every business and financial situation is unique, and it’s important to consult with a professional or conduct your own thorough research before making any financial decisions.